As consumers and companies become evermore concerned to change their lifestyle and business practises to minimise the environmental impact of what they do,King Lion Media bring Guardian readers an exciting new quarterly magazine - GREEN. GREEN is a business and lifestyle magazine focusing on the environmental issues of today. It will offer inspiring editorial highlighting the changes occurring in the UK and around the globe. GREEN readers are among the most environmentally aware in the UK. A vast majority of the readers are prepared to change their lifestyle – or have already done so – to benefit the environment. They are happy to pay more for environmentally friendly products and take into account the environmental reputation of a company when considering purchases.
